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founderpath.com · newsletter
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Happy Thursday.
I've interviewed 3,862 SaaS founders.
Most of them found me through my podcast (13m downloads).
Then they became customers of Founderpath ($250m invested).
That's not an accident.
For the last decade, I've been running a media flywheel that drives B2B customers at a fraction of what paid acquisition costs.
Here's how it works:
Podcast interview attracts a founder.
Founder joins my email list.
Founder needs capital.
Founder gets quick access to non-dilutive capital through my fund at Founderpath.
I don’t do cold outreach or spend money on ads.
This playbook is something that you - or any founder for that matter - could install into a software business to significantly blend down your CAC.
On June 2nd and 3rd, I'm breaking down the exact system at the Personal IPO Summit - a free, 2-day virtual event for audience-first founders, hosted by my friend Nathan May.
The lineup also includes Sam Parr, Justin Welsh, Lara Acosta, Dickie Bush, Jay Clouse, and 10+ more operators sharing real numbers and case studies.
Save your free seat here
For the love of data,
Nathan Latka
Founder, GetLatka
Investing at Founderpath
PS: This is part of the flywheel I'll break down on June 2nd and 3rd:
downloads
PPS: You can receive a free recording of the summit for a limited time, but only if you’re registered, so make sure you save your free seat.
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Founderpath, 815A Brazos Street, , Austin,TX,78701,USA,(210) 718-8920
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