How RudderStack Uses RudderStack

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Have you ever wondered if and how software companies use their own products?

I think about that all of the time, so today I'm excited to break down how we use our own platform at RudderStack to manage all things customer data.

You should dive into the full article here, but I've included a few bullet points and an architectural diagram below to whet your appetite.

Built on our warehouse-first approach, the spine of our stack consists of:

RudderStack at the core, collecting, moving and delivering all customer data

S3 for object storage, backup and data science

Snowflake as the source of truth for all customer data (and where we build our unified customer profiles)

Sales and marketing tools like Salesforce and Customer.io

Analytics tools, including Google Analytics, Looker and product analytics tools

Webhook Sources and destinations for a number of things, like streaming events from Salesforce for real-time enrichment

Read the full article to get a step-by-step explanation of each data

flow.

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