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growthbook.io · newsletter
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Experimentation’s impact grows when it's embedded in your culture and open to any department, not owned by a single team. Each test builds on the last so teams share results and iterate off each other's wins and misses, so the whole organization learns faster.
The Philadelphia Inquirer, one of the largest metro newsrooms in the country, built a program that does exactly this. Marketing, product, and the newsroom run tests under one set of standards, and they plan and run some of those tests together.
On August 20, Senior Data Analyst Alexandra Williams and Director of Research Nicole Henninger, Ph.D., join GrowthBook's CMO Ashley Stirrup to break down how they did it.
You'll learn:
How they built a centralized experimentation program across departments
The standards and governance that keep company-wide testing efficient and open
How to get multiple teams planning and running tests together
Three real experiment case studies from marketing, the newsroom, and product
Register Now
P.S. Can't make it live? Register anyway for the recording.
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