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Win-back

One email can restart a relationship

A stylized orange funnel drawing cold contacts back in

Hi

{{ firstName | there }},

If you have a list of people who once cared enough

to hand over their email, most of them have

probably gone quiet. The instinct is to chase new

signups, but the ones who already know you are the

cheapest audience you will ever have. They just

need a reason to come back.

Describe your win-back to Brew in one prompt. It

reads your brand, writes the copy, designs it

on-brand, and sends from your domain. Segment the

cold contacts, offer something worth a click, and

let a short sequence do the follow-up.

You do not need a big campaign. You need one good

email that lands at the right moment. Here is how

to build it.

01

Segment the quiet ones

Pull everyone who has not opened or

clicked in 60 days. That is your audience,

not the whole list.

02

Give them a real reason

A new feature, a saved cart, a straight

question. Something that answers "why

now" in the first line.

03

Automate the follow-up

One nudge is rarely enough. Wire a

two-step sequence so a non-open triggers a

second, sharper send.

Build your win-back →

Starts from a single prompt.

All the best,

Philip

P.S. This email took me a few minutes and a couple

of prompts to create in Brew.

Remix it here →

Now it's your turn — build with Brew