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Clay
Issue 04 · November
The GTM Monthly
AI is rebuilding outbound.
The teams winning this quarter aren't
experimenting with AI — they're
operationalizing it. This month we're reading
three pieces on what that actually looks like
inside a modern GTM motion: from the prospecting
stack, to inbound routing, to the widening gap
between AI-modernized SDR teams and the rest.
This month's reading list
01
AI for sales prospecting: A complete guide
Clay's playbook for using AI across the full
prospecting stack — from sourcing and enrichment
to research and personalization at the rep level.
Read the article →
02
How Clay uses Clay to automate inbound at scale
A behind-the-scenes look at Clay's own
inbound motion — how the team enriches, scores,
and routes leads automatically the moment they hit
the funnel.
Read the article →
03
State of Sales Development 2025
Regie.ai's 2025 benchmark on how AI is
rebuilding outbound — and the widening performance
gap between AI-modernized SDR teams and legacy
ones.
Read the article →
Your turn
What should we dig into next month?
Hit reply and tell us the GTM topic, motion, or
workflow you want broken down in the next issue.
We read every reply.
Clay
Clay
Go to market with unique data — and the
ability to act on it.
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