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Everyone loves a great story. This one's live.

Since the earliest days of human history, we've told stories. Through them, we pass down experience, grow cultures, and build communities. Dolby has spent decades empowering storytellers, elevating what they deliver through magnificent sound and vision, turning every story into art. Dive in to the art of storytelling with Dolby OptiView with our July newsletter.

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Building personalized fan experiences in sports streaming

104 matches. 39 days. The largest live content event ever staged is happening now. Every World Cup match is a story no one can script, told live to billions at once. Carlo de Marchis, live sports industry veteran and the man behind A Guy With A Scarf, breaks down 5 streaming trends shaping how fans watch, engage, and feel the World Cup this summer.

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Dolby OptiView is a certified Google Ad Manager Technology Partner

We are excited to share that Dolby OptiView has been approved as a certified Google Ad Manager Technology Partner. This recognition reinforces our commitment to delivering high-quality integrations and helping streaming platforms monetize live sports experiences more effectively with an advertising solution purpose-built for premium, low-latency viewing.

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Dolby Sports Showcase 2026 NYC

Inside our inaugural Dolby Sports Showcase in NYC

Every great story needs an audience. We brought ours together for our first ever Dolby Sports Showcase at our flagship NYC screening room - gathering leaders across streaming, broadcast, and sports for conversations, a panel featuring NBC, Peacock, and SVG, immersive demos, and a private watch party of the Scotland vs. Brazil match. Stay tuned for the panel replay!

Live sports is live storytelling

Why do people watch live sports? Because it's one of the most powerful shared experiences in media. It's the connection: to the players, to the team, to the narratives built over seasons. Every match, race, and play unfolds as a story in real time, one that fans don't just witness but feel part of. Live sports transform action into emotion, and emotion into community energy - stories no one can script.

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Ready to tell your story with Dolby?

Great stories deserve to be felt, not just seen. Whether you're delivering live moments to millions or building the platform that brings sports fans together, Dolby OptiView helps every story hit with the impact audiences crave. Let's build that fan experience together.