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Power deeper personalization with RCS, Banners, and Canvas Context
By serving up AI-powered personalized experiences at scale, you can demonstrate to every individual customer why you’re the right brand for their unique wants and needs. But to make that happen, you need the right tools...and the right strategy. Read on to discover:
How AI turns static segments into living, breathing 1:1 experiences
How to let AI agents find the perfect "next best action" for every individual customer
How global brands are using AI to make their customers feel seen and valued
Get the guide
Stability, sophistication, scale
There’s no one channel that can reach all your customers. And the best way to handle each depends on your use case, your audience, and your ability to send sophisticated, personalized messaging at scale. Braze is built to make that possible, powering more than 4 trillion messages and Canvas actions last year alone.
See how we did it
Introducing Smooth Operator: A day in the life of a marketer
The BrazeAI Operatorᵀᴹ is your AI-powered assistant, built directly into the dashboard and here to help tackle a week’s worth of work with a few simple commands. In our new day-in-the-life series, see how marketers are building agents, creating sophisticated personalization, and troubleshooting their campaigns, all with a simple prompt or two.
See it in action
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What data really matters for AI decisioning
Data fuels advanced personalization capabilities like AI decisioning, but many marketers struggle to know what information they should be gathering and leveraging to make the most of AI for their customer engagement efforts. Read on to learn how to assess what data you do (and don’t) need to fuel your AI decisioning efforts.
Explore the insights
Data agility at a massive scale
Getting a real handle on customer insights makes it possible for marketers to deliver the sorts of personalized experiences consumers expect. The Braze Data Platform processed more than 25 trillion data points from a variety of sources last year, allowing brands to leverage that information effectively at scale to drive relevance at scale.
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Platforms and channels: The building blocks of customer engagement
Understanding the difference between marketing platforms and messaging channels—and the symbiotic relationship between the two—is a key part of effective cross-channel engagement. Read on for guidance on understanding this key component of modern marketing and how to use it to drive more value from your messages.
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Get up to speed on Conversational AI
Technology is helping brands move past basic two-way experiences and provide their customers with true conversational experiences. With Conversational AI—which leverage large language models (LLMs), brand-specific context, and Natural Language Processing (NLP)—marketers can facilitate human-like dialogue through the use of AI agents, opening up powerful new opportunities for connection.
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Upgrade to the next generation of mobile messaging
RCS lets you deliver richer, branded messages that stand out and build trust. This guide fast-tracks your journey from setup to scale with clear, practical guidance. Read on to learn:
A week-by-week plan to launch your RCS program
Guidance for upgrading SMS campaigns or starting fresh
Real examples of promotional, transactional, and triggered use cases
Get the guide
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