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animoto.com · newsletter
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Animoto
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Tips from a Template-teer / Matt, Email Marketing Specialist
Hi there,
Pacing isn't easy, but it's worth putting in the TLC to getting it right. Text too slow, and you risk losing viewers. Too fast, and your message gets lost in the shuffle.
As a general rule, you should give viewers at least 1 second for every word on the screen.
Some practical guidelines:
Short labels/titles (1-3 words): 2–3 seconds minimum
Sentences/captions: ~1 second per word, so a 6-word line ≈ 6 seconds
Longer copy (2+ lines): give an extra 1–2 seconds buffer for slower readers
GIF showing how to upload media directly from your phone!
When in doubt, read it yourself. If you can't get through it comfortably, viewers can't either.
Looking for inspiration? Get the ball rolling with a summer-y template.
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See you next week with another tip and more templates!
– Lucas
Template-teer and devoted cat dad
Animoto
Animoto Inc.
848 N. Rainbow Blvd. #3017
Las Vegas, NV 89107
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