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curaytor.com · newsletter
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Curaytor
ISSUE 010 · JUNE 12, 2026
YOUR WEEKLY MARKETING PULSE
CURAYTOR’S
AGENT
HOUR
JUNE 12, 2026
3-minute read • Real estate marketing intel
Welcome to Curaytor’s Agent Hour. Every week: something from us, an Instagram post we think you should see, and the social media updates that matter most for your business.
■ FROM US
COACHING
What Clients Actually Want to Hear From You
Clients hire the agent who makes them feel understood. Not the most prepared one. Not the one with the best slides.
Local Lens is a live coaching call where a Curaytor coach helps you close the gap between what you know about your market and what your clients actually need to hear. It’s a short call with a specific outcome: you leave with a piece of hyperlocal content that gives you a clearer way to talk about your market to real buyers and sellers.
■ COOL IG WE SAW
@kelseysellsscottsdale Instagram post
@kelseysellsscottsdale
Kelsey Donovan set up an Apple Shortcut so that anyone who texts her the street name from a yard sign automatically gets back the listing details, photos, and a showing link. No app, no QR code, no friction.
Buyers doing drive-bys are in research mode, not ready-to-call mode. This meets them there. By the time they reach out, they already have the info and you’re already the agent they heard from first.
Click here to get the breakdown.
■ WHAT’S NEW IN SOCIAL
01
Instagram Plus just launched at $3.99/month.
Instagram officially launched Instagram Plus, a $3.99/month subscription with 11 add-on features. The core app stays free and nothing changes for non-paying users.
Key perks include 48-hour Stories, anonymous Story viewing, unlimited audience lists, Story rewatch stats, and custom profile features.
For agents who live in their Stories, the analytics and segmentation features are the ones worth paying attention to.
02
Carousels may be getting individual slide captions.
Instagram is testing the ability to add a separate caption to each photo or video in a carousel. For agents, that means more room to tell a story slide by slide: market breakdown, neighborhood highlight, listing walkthrough, without cramming everything into one caption.
03
AI-generated visuals are turning audiences off.
63% of users are less likely to engage with AI-generated visuals, and nearly half form a negative impression when brands use AI for customer replies. AI is a great drafting and repurposing tool, but the content people actually respond to still sounds and looks human.
■ BY THE NUMBERS
200B+
Reels played daily across Instagram and Facebook, a number that doubled year-over-year. The platform is pushing short-form video to non-followers at unprecedented scale.
Source: Meta Q3 2025 Earnings Call
60%
of consumers interact with brand content on Instagram at least multiple times a week. Your audience is there and already engaging. Consistency is the competitive edge.
Source: Sprout Social, 2026
46%
of agents are using AI for content tasks like listing descriptions. The question isn’t whether to use it. It’s whether you’re using it in a way that still sounds like you.
Source: NAR, 2025
■ WORTH KNOWING
LISTING PROMOTIONS
Listing Promotions. Now Open to Everyone.
We’ve been handling Listing Promotions for Curaytor clients for years. Starting now, it’s open to everyone.
For $149 per listing, we build a branded landing page around your property, write and design the Instagram and Facebook posts, and generate a Seller Report your client can check anytime.
Got a listing to promote or an open house this weekend? Reply to this email with your listing details and we’ll handle it from there.
PASS IT ON
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Curaytor, 500 N. Commercial Street, Suite 502, Manchester, NH 03101, United States
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