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clay.com · newsletter
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C:\ CLAY \ NEWSLETTER.EXE
ISSUE 011 — NOV '25
■ Clay_Digest.exe
_ □ X
FILE EDIT VIEW GTM HELP
Pixel-art desktop with monitor, floppy disk and coffee mug
> System Message
The GTM
Operating
System,
v3.
Three product drops. Two customer
wins you'll want to steal.
One playbook for using intent
signals without spamming your ICP.
Double-click to open.
Open changelog ▸
▸ What_Shipped.txt
_ □ X
Product · 03 updates
New this sprint.
1
Claygent Browse, now 4×
faster
Parallel browsing sessions
per run. Same accuracy,
quarter of the credits.
Rolling out to all paid
workspaces this week.
2
HubSpot two-way sync
Enriched fields now write
back on a schedule you
control. No more "one
and done" enrichment
— keep records fresh
automatically.
3
Waterfall v2 — 40 new
providers
Mobile numbers, work
emails, firmographics. Set
a confidence threshold,
stop paying for
low-quality rows.
Read full changelog →
◆ Customer_Wins.log
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Case file · 001
"We replaced six tools with
one Clay table."
Anthropic's outbound team
consolidated enrichment, scoring,
and routing into a single workflow
— and booked 3.2× more qualified
meetings in Q3.
— GTM OPS LEAD, [placeholder]
Read the full story →
Case file · 002
Notion automated 14,000 net-new
accounts in 48 hours.
Using intent signals from Clay + a
Claygent research pass, their
marketing ops team went from
weekly list uploads to a
continuously refreshed ICP stream.
See how they built it →
★ GTM_Playbook.doc
_ □ X
Tip of the week
Stop spraying. Start
signal-stacking.
Single-signal outbound is dead.
The best teams stack 3–4 signals
before a rep ever sees a lead —
and Clay does it in a single run.
→ 01 Funding round + role change
New VP + fresh capital = budget
unlocked. Trigger within 14 days.
→ 02 Tech-stack add + headcount
growth
They just added a competitor.
They're also hiring. Now
you're interesting.
→ 03 Website visit + job post
intent
Anonymous traffic + a role posting
that mentions the problem you
solve.
Grab the template ▸
♪ Community.chat
_ □ X
4,200 GTM
operators are
already inside.
Trade templates,
ask for feedback
on your table,
find your next
hire.
Join Slack
▸
Clay logo
Go to market with unique data — and the
ability to act on it.
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