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Attio
The Signal · Issue 04
This month in GTM
The GTM stack is being rewritten in real time.
AI has moved from feature to foundation, and the
teams winning this quarter are the ones rethinking
how revenue work actually gets done. Here are
three reads worth your time this month.
Attio revenue platform
Three reads
01
Gravity GTM
The State of GTM in 2025: Welcome to the
Revenue Era
Brooke Vogelsmeier argues that RevAI is replacing the traditional CRM as the system of record, and lays out what that shift means for how GTM teams plan, staff, and measure revenue. A sharp read if you're rethinking your stack for the year ahead.
Read the article →
02
IDC · Outreach
Agentic AI in Revenue Intelligence
A new IDC white paper cuts through the
agentic AI hype and shows where autonomous
agents are actually moving the needle
inside revenue platforms today. Useful
framing for separating real capability
from roadmap theater.
Read the article →
03
HubSpot
Real AI CRM Use Cases Driving Revenue
Growth in 2025
A practical tour of how AI-native CRMs are
predicting intent, automating follow-up,
and personalizing outreach at scale — with
concrete use cases you can steal for your
own pipeline. Great if you want ideas you
can ship this quarter.
Read the article →
Your turn
What's the best AI-powered workflow your team
shipped this quarter?
Hit reply and tell us — we'll feature the
sharpest ones next month.
Reply with your workflow
Attio
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