How to Import Figma, HTML, and Inbox Emails in Brew
With Thomas, CTO · 3:35
Bring the emails you already have into Brew from Figma, from HTML or by forwarding them from your inbox.
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Choose Brew if you want a fully agentic setup, where your AI agent drives lifecycle marketing to engage and retain customers. Brew designs every email from your brand and runs your automations agentically.
Choose Mailchimp if you want SMS, landing pages and a website builder in the same account as your email, and have someone to design each email.
Our first email on Brew got a 60% open rate. Our old platform averaged 30%.
THE BROWSERCOMPANY
Brew is fully agentic: your agent designs on-brand emails, sends them and runs your automations. In Mailchimp, your team still builds each email by hand.
 Brew | Mailchimp | |
|---|---|---|
| Key differences | ||
| Fully agentic | Brew: Yes. Your agent designs, sends and runs automations end to end | Mailchimp: Partly. Partly: AI assists with copy; your team does the work in the app |
| Designs finished, on-brand emails | Brew: Yes. Layout, copy and images from your brand, ready to send | Mailchimp: No. Writes copy and subject lines; you design each email |
| Your agent takes it live | Brew: Yes. Sends, schedules and runs automations; OAuth and org-scoped MCP require confirmation, brand API keys do not | Mailchimp: No. Claude and ChatGPT connectors draft; you finish and send in Mailchimp |
| Remembers your brand for every email | Brew: Yes. Brand files your agent reads every time | Mailchimp: Partly. Partly: Brand kit takes colors and fonts from your site; logos by hand |
| Unlimited contacts | Brew: Yes. On every plan; you pay for sends | Mailchimp: No. Priced by contacts, unsubscribed ones included |
| One person, one contact | Brew: Yes. Group contacts into as many audiences as you like | Mailchimp: No. Billed again for every audience they are in |
| Brew | Mailchimp | |
|---|---|---|
| Creating emails | ||
| Visual editor | Brew: Yes. Infinite canvas, edit by hand or in chat | Mailchimp: Yes. Drag-and-drop builder with 250+ templates |
| Bring the emails you already have | Brew: Yes. HTML, MJML, React Email, Figma or a forwarded email | Mailchimp: Partly. Partly: Custom-coded templates; sending them needs Standard |
| Automation and data | ||
| Event-triggered automations | Brew: Yes. Stripe, Shopify, Clerk, Supabase or your own events | Mailchimp: Yes. Signups, store activity and dates |
| Automations on the first paid plan | Brew: Yes. No step or flow limits on any plan | Mailchimp: Partly. Partly: Up to 4 steps on Essentials; none on Free |
| Builds an automation from a description | Brew: Yes. Emails, waits and branches together | Mailchimp: Partly. Partly: AI fills in pre-built flow templates, Standard and up |
| Product recommendations | Brew: No. Not built in | Mailchimp: Yes. On every plan |
| Channels | ||
| Email from your own domain | Brew: Yes. Marketing and transactional on every plan | Mailchimp: Partly. Partly: Marketing; transactional is a paid add-on from Standard |
| SMS | Brew: No. Email only | Mailchimp: Yes. Paid add-on in the US, Canada, UK, Australia and parts of Europe |
| Landing pages and websites | Brew: No. Email only | Mailchimp: Yes. Landing pages and a website builder |
| Agents and developers | ||
| MCP server for AI agents | Brew: Yes. Every Brew tool, in Claude, ChatGPT, Cursor and Grok | Mailchimp: Partly. Partly: Searches the docs; a separate one for transactional email |
| Works in Claude and ChatGPT | Brew: Yes. Designs, sends and runs automations from the chat | Mailchimp: Partly. Partly: Connectors draft campaigns, Standard and up |
| API | Brew: Yes. REST API, typed SDK and CLI | Mailchimp: Yes. Marketing API and webhooks |
| Pricing | ||
| Billed on | Brew: Emails sent and AI credits | Mailchimp: Contacts, counted once per audience |
| Getting started | Brew: Free trial with 500 AI credits and 1,000 sends | Mailchimp: Free plan: 250 contacts, 500 sends a month |
| First paid plan | Brew: Growth, $99/month: 10,000 AI credits and 50,000 sends | Mailchimp: Essentials, from $13/month for 500 contacts; no AI features |
| Next plan | Brew: Pro, $249/month: 25,000 AI credits and 200,000 sends | Mailchimp: Standard, from $20/month for 500 contacts; adds AI and longer flows |
| Top plan | Brew: Enterprise: custom volume and a dedicated account manager | Mailchimp: Premium, from $350/month for 10,000 contacts: phone support and SSO |
| Security and compliance | ||
| SOC 2 and ISO 27001 | Brew: No. Not yet; security review and DPA on request | Mailchimp: Yes. SOC 2 reports and ISO 27001 |
Connect Claude, ChatGPT, Cursor or Grok over MCP and your agent gets every Brew tool. It designs emails from your brand, builds audiences, runs automations and schedules sends. OAuth and organization-scoped MCP connections ask you to confirm live sends and launches. Brand-scoped API keys can execute permitted calls without the MCP confirmation step.
Paste your website and Brew writes your brand into two files your agent reads for every email. Describe the email and it appears on the canvas, ready to edit by hand or in chat.
They had me at Lovable for email. 10/10 experience.
MiloRiff.aiHaving an AI assistant built into the platform has made creating emails so much faster, easier, and, honestly, a really enjoyable experience.
Alice MullinsMarketing Manager, RedSeedA great rethinking of everything about email. Love it so far.
Shan ZhongGrowth, NeticVery impressed with what y’all have built and can’t wait to use Brew.
Addie LevinskyOps & Strategy, The Browser CompanyI didn’t need to cold start it with context. I gave it a link and it gathered everything it needed to get me started. I liked its taste in design.
Nischal NaikCo-founder, ConstructKeep Mailchimp sending until Brew passes your tests. We’ll do the move with you on a call if you like.
Export your audience from Mailchimp. It arrives as a ZIP with separate CSV files for subscribed, unsubscribed and cleaned contacts. Prepare each file for import, including the opt-out files. Before importing, prepare a Subscribed column: true for opted-in contacts, false for unsubscribed, cleaned or suppressed contacts. Invert any Unsubscribed true/false flag first. Map the column to Subscribed and review the opt-out preview; new contacts default to subscribed if this value is missing.
Most teams have Brew redesign their emails from their brand, which is faster and looks better. You can also paste the HTML of a Mailchimp template or forward a sent email to hello@email.brew.new; imports are free.
Connect Stripe, Shopify, Clerk or Supabase, or send your own events over the API, then describe each flow. Brew builds the emails, waits and branches, usually simpler than the original.
Connect and verify your sending domain, then review its health and inbox placement. For a new domain, select Gradual send to ramp the campaign in configurable batches before a large send. Gradual send is off by default; connecting a domain does not automatically warm it up.
With Thomas, CTO · 3:35
Bring the emails you already have into Brew from Figma, from HTML or by forwarding them from your inbox.
Watch on YouTube (opens in a new tab)We're here to help! Feel free to schedule a call.
Can't find what you're looking for? Contact us at +1-(332)-203-2145 or support@brew.new.
Yes, if email is your main channel and you want an agent to run it. Brew designs finished, on-brand emails from your brand, sends them and runs your automations from your AI agent, with unlimited contacts on every plan. Brew is email only, so SMS and landing pages stay in another tool.
Yes. Connect Mailchimp in Brew and save any email as a Mailchimp template, ready for your campaigns and flows. Many teams design in Brew first and move their sending over later.
In Brew, your agent designs the finished email from your brand, builds audiences, runs automations and sends. Mailchimp’s AI writes copy, subject lines and preview text in the builder, and its Claude and ChatGPT connectors draft campaigns that you finish and send in Mailchimp. Its AI features need the Standard plan or higher.
OAuth and organization-scoped MCP connections ask you to confirm live sends and launches. Brand-scoped API keys can execute permitted calls without the MCP confirmation step.
Not as finished designs. Mailchimp’s AI writes copy, subject lines and preview text on Standard and up, and you lay out each email in its builder; fully designed AI emails are a beta limited to pre-built flows for US accounts. Teams that move to Brew tell us these drafts rarely look like their brand, so someone still redesigns them. Brew designs the whole email, layout, copy and images, from brand files your agent reads every time, so it goes out on-brand.
It depends on your list and how much you send. Mailchimp bills on contacts, including unsubscribed ones, and counts a person again for every audience they are in. Brew bills on sends and AI credits with unlimited contacts. Teams with a large list they email in part usually pay less on Brew. Start with the free trial and compare at your own numbers.
No. Brew is email only: marketing and transactional email from your own domain. Teams that need SMS or landing pages keep a separate tool for those.
Not yet. We complete security reviews and sign a DPA on request, and our privacy policy, DPA, GDPR page and subprocessor list are public at docs.brew.new/legal.
Your first on-brand email is ready the day you start the trial. The rest depends on how many flows you run: contacts and unsubscribes import from Mailchimp’s export, most teams have Brew redesign their emails rather than import them, and each flow is rebuilt by describing it. Keep Mailchimp sending until Brew passes your tests.
Before importing, prepare a Subscribed column: true for opted-in contacts, false for unsubscribed, cleaned or suppressed contacts. Invert any Unsubscribed true/false flag first. Map the column to Subscribed and review the opt-out preview; new contacts default to subscribed if this value is missing.
Yes. We get on a call to import your contacts and unsubscribe list, bring over or redesign your emails, rebuild your flows and connect your sending domain.
Brew publishes this comparison. Brew Team reviewed the linked first-party documentation. This is a documentation review, not a claim of hands-on testing of every product. Pricing and plan limits can change.
Work at Mailchimp? If anything on this page is wrong or out of date, email support@brew.new and we will correct it. We want to compete on the product, not on a mistaken comparison.
Updated October 2026