Commerce event triggers
Trigger Brew automations from Shopify customer, order, checkout, cart, and fulfillment events. Powers welcome, receipt, abandoned cart, and shipping flows.
Triggers
Once Shopify is connected, every event below is available as a Brew trigger you can wire to any automation. Toggle individual events on or off from the Manage tab after connecting.
Shopify - Customer Created
Welcome emailFires when a new customer is created in Shopify. Use to send a welcome email or sync the contact into Brew.
customers/createShopify - Customer Updated
Contact syncFires when a Shopify customer record changes.
customers/updateShopify - Customer Deleted
Drop from audiencesFires when a Shopify customer is deleted.
customers/deleteShopify - Customer Enabled
Reactivation emailFires when a Shopify customer account is re-enabled.
customers/enableShopify - Customer Disabled
Suppress sendsFires when a Shopify customer account is disabled.
customers/disableShopify - Order Created
Order confirmationFires when a new order is placed.
orders/createShopify - Order Paid
ReceiptFires when payment is captured on an order.
orders/paidShopify - Order Cancelled
Cancellation confirmationFires when an order is cancelled.
orders/cancelledShopify - Order Fulfilled
Shipment notificationFires when an order is shipped.
orders/fulfilledShopify - Order Refunded
Refund confirmationFires when an order is refunded.
orders/refundedShopify - Checkout Created
Abandoned-cart Stage 1Fires when a checkout is created. Note: as of March 2026 the checkout identifier is `token`, not `id`.
checkouts/createShopify - Checkout Updated
Abandoned-cart Stage 2Fires when a checkout is updated.
checkouts/updateShopify - Cart Updated
Pre-checkout nudgeFires when a cart is updated.
carts/updateShopify - Fulfillment Created
Shipment notificationFires when a fulfillment is created.
fulfillments/createShopify - Fulfillment Updated
Delivery-completed thank-youFires when a fulfillment is updated (status change).
fulfillments/update