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30:o56,5b:I[706955,["/_next/static/immutable/chunks/2-n6cukokbyww.js"],"IconMark"] 58:T11118,30:o11118, Subject Line Goes Here

From billions of sends, one data-backed report

That's 44 billion messages to be exact. We analyzed last peak season's biggest sends to find out what actually broke through, so you can adopt the most impactful strategies to drive engagement.

Read the report

Here's a look at what broke through

Emails sent by Mailchimp customers that used generative AI saw +50% order rate and +33% average conversion rates.¹

Per message delivered during BFCM 2025, SMS messages had an average click rate of 15.7% compared to email's 1.4%.¹

On Sunday, Nov 30, 2025 (compared to Friday, Nov 28, 2025), Mailchimp customers sent 59% fewer emails and 82% fewer text messages.¹

Ready for a breakthrough peak season? Get started with our playbook.

Read the report

Disclaimers

Based on internal aggregate Mailchimp data. Individual results vary.

Resources

Plans

Support

405 N Angier Ave NE, Atlanta, GA 30308

Mailchimp is a registered trademark of the Rocket Science Group LLC. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Mac App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc. ©2026 Mailchimp

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