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Writing on email, AI, and growth.

Notes from the team — strategies, ideas, and lessons from building Brew.

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June2026

8 articles

15Mon

Strategy

Jun 1510 min read

email-design.md: how we made AI emails actually on-brand

AI agents read CLAUDE.md and llms.txt. So why does your brand live in a database? Why we moved it to email-design.md — a document an LLM can read.

Thomas ParkCo-founder & CTO, Brew

May 2026

2Sat

What Is an AI-Native ESP? How Email Platforms Are Changing in 2026

Strategy

May 24 min read

What Is an AI-Native ESP? How Email Platforms Are Changing in 2026

AI-native ESPs replace manual email production with agents that understand brand, build campaigns, trigger automations, and connect to your stack.

Olivia KimGuest Contributor

December 2025

1Mon

Email Marketing Trends 2026: What's Working Now

Strategy

Dec 15 min read

Email Marketing Trends 2026: What's Working Now

The email marketing trends shaping 2025. From AI-powered creation to privacy changes, here's what smart marketers are doing differently.

Olivia KimGuest Contributor

November 2025

21Fri

Email A/B Testing: The Complete Guide to Better Results

Strategy

Nov 216 min read

Email A/B Testing: The Complete Guide to Better Results

Master email A/B testing with proven strategies. Learn what to test, how to run valid tests, and how to interpret results for continuous improvement.

Ava JohnsonGuest Contributor

October 2025

18Sat

Strategy

Oct 187 min read

Email Segmentation: The Strategy Guide That Drives 760% More Revenue

Learn email segmentation strategies that actually work. Practical implementation guide with examples, templates, and step-by-step instructions.

Emma ChenGuest Contributor

14Tue

Strategy

Oct 143 min read

How AI Is Changing Email Automation

Discover how AI email automation is transforming email marketing. What's real, what's hype, and how to get started.

Sofia MartinezGuest Contributor

7Tue

Strategy

Oct 72 min read

Introducing Brew: The AI-Native ESP

Meet Brew—the first email platform where AI creates complete campaigns. Strategy, copy, design, and code in seconds.

Emma ChenGuest Contributor

4Sat

Email Marketing vs Social Media: Which Channel Wins?

Strategy

Oct 45 min read

Email Marketing vs Social Media: Which Channel Wins?

Email marketing vs social media compared head-to-head. ROI, reach, engagement, and effectiveness data to help you decide where to invest.

Ava JohnsonGuest Contributor

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