Brew Now Works with Klaviyo

If your team builds and sends in Klaviyo but prefers creating emails in Brew, this release is for you.

Starting today, you can connect your Klaviyo account to Brew, export a finished email straight from the Send flow, and turn it into a reusable CODE template inside Klaviyo.

That means you can do the creative work in Brew, keep your campaigns and flows in Klaviyo, and skip the usual copy-paste cleanup.

Why We Built It

We kept hearing the same version of the same problem from lifecycle and ecommerce teams:

"We want to keep using Klaviyo, but we don't want to build every email there from scratch."

That makes sense. Klaviyo is where a lot of teams manage segmentation, email automations, campaigns, and revenue reporting. But many teams still want a faster way to draft, iterate, and polish the actual email.

Brew is a much better place to do that part.

So instead of asking teams to choose one tool or the other, we made the handoff simple.

What the Klaviyo Integration Does

Once connected, Brew can export your email to Klaviyo as a reusable CODE template.

In practical terms, that means you can:

• create and refine the email in Brew
• export it to Klaviyo in a couple of clicks
• use that template in a Klaviyo campaign or flow
• keep the rest of your sending workflow exactly where it already lives

This is especially useful for teams that already have Klaviyo dialed in for audience logic, triggered sends, and reporting, but don't want the email creation step to slow everything down.

How It Works

The flow is intentionally simple:

1. Connect Klaviyo from the Integrations page in Brew.
2. Open any email in Brew.
3. Click Send in the top right.
4. Choose Export Template.
5. Select Klaviyo.
6. Export the email.

Brew handles the HTML handoff for you and creates the template in your Klaviyo account.

We also do the small but important cleanup work during export, like carrying over the preview text and swapping Brew unsubscribe placeholders for Klaviyo's unsubscribe tag format so the template is ready for the environment it will actually live in.

What This Is Best For

The Klaviyo integration is a good fit if:

• you already send through Klaviyo
• your team wants faster creative iteration
• you run frequent campaigns and flows and don't want to rebuild layouts every time
• you want Brew for creation, but Klaviyo for execution

For ecommerce brands in particular, that split can be a really clean setup. Brew handles the writing and design. Klaviyo handles the audience, automation, and send logic.

A Better Handoff, Not Another Workflow

The goal here wasn't to add more process. It was to remove one annoying step from the process you already have.

Create the email in Brew. Export it to Klaviyo. Send from the platform your team already knows.

That's it.

If you're already using Klaviyo, you can connect it from the Integrations screen in Brew today.