Andrew Alderete leads brand at CineConcerts. It moved its email from Squarespace to Brew, and open rates are way up.
Andrew AldereteBrew lets a small team send email that feels as big as the shows we put on.
CineConcerts puts iconic films on stage with a full symphony orchestra playing the score live, from the Harry Potter Film Concert Series to summer nights under the stars, and runs its own store for fans. Email is how those fans hear about every new show and every limited drop.
Until this summer, those emails went out from Squarespace. A small team looks after the brand, the social channels and the store, so every campaign has to come together quickly and still look like CineConcerts.
Brew pulled CineConcerts’ brand, so every campaign starts in its look and type. The team describes the email it wants and edits it with AI, from concert announcements like Film Music Under the Stars to the Harry Potter 25th Anniversary collector pin.
Si Peng, who runs social media and brand marketing, points to the editing. What she likes most is quick and easy editing with AI, along with great communication and fast solutions from the support team.
Open rates are much higher than they were on Squarespace. The emails launching the Harry Potter 25th Anniversary collector pin were opened by up to 79% of recipients.
In Andrew’s words, Brew lets a small team send email that feels as big as the shows they put on.
One newsletter a month used to be all I could manage. Now I run a full lifecycle program.
Emails used to take me hours. Now they’re done in minutes.
We are quite surprised by the frequent praise we are receiving from our clients about how attractive the new emails are.
The AI-native editor makes it genuinely fast to go from brief to a polished email. It’s cut our email production time significantly.
It’s like having another person on my team who can learn my brand & business even faster than an actual assistant.
I’ve sent over six billion emails, and I’ve never built them this fast. When a client rebranded, their new flow was done the same afternoon.
Brew’s prompt to email design is insane. It helps me fast-track newsletter creation and drip sequences.
Loving the service. Brew connects to my app, so every member gets the right email without me sending a thing by hand.
Seriously happy with everything so far. Genuinely so clean, so advanced.
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