LeadGen Data is an email marketing agency, and Christina Rossetti leads the email work for the consumer brands it runs. She has spent more than five years in email and, by her count, sent over six billion of them.

Each brand needs emails that look like its own, and every template was built in Stripo, then carried over to the ESP that sends it. With several brands, several ESPs and a full lifecycle to cover, the design step was where the time went.

Brew replaced Stripo as the template step. It pulled each client’s brand from its website, so every email starts with the right logo, colors and fonts. Christina describes the email, or pastes the copy her client approved, and Brew builds it; changes are a sentence, like “make these bullet points” or “make the logo bigger”.

She kept the ESPs her clients already send from. Finished emails go out as HTML to tinyEmail and Klaviyo, merge tags and all.

When a client rebranded, Christina rebuilt its emails in an afternoon. She built the new brand’s four-email pre-delivery flow in under an hour, then dropped the new logo into the whole flow in a minute. The two emails announcing the rebrand to existing customers took her about four minutes.

She has built more than 40 emails in Brew across two client brands, including 16 for one brand in four weeks: a survey campaign, the rebrand, and onboarding for new customers.

Christina also points to the people behind the product. When an export needed adjusting for an ESP, the Brew team worked through it with her until it was right. In her words: the customer service is too good.